When Robert Kelle and I founded MAPLE Business Council in 2015, our vision was to bring together executives and stakeholders from across sectors to connect and learn from one another in support of greater bilateral trade, investment and innovation between Canada and the United States. In the spirit of community, we have created platforms for members and partners to share their expertise, tell their story, and add to our understanding of key sectors and markets. It’s an opportunity to celebrate ideas, missions, and passions. And the breadth and depth of the work of our membership, which now spans 24 sectors in 24 markets, has been exciting for us to showcase.
It all starts with networking and our initial means of connecting people and ideas was through events each quarter spanning San Diego, Orange County and Los Angeles. Within a couple of years, we launched MOMENTUM, our monthly e-publication, with articles from two members and partners. This issue is #64.
We captured our early events on video to archive and share the content being presented but videos of PowerPoint presentations weren’t the answer. So, we later introduced Conversations, our video series focused on members discussing their markets and missions, often but not always, cross-border in focus. The 2-minute videos are crisp and easy to consume primarily through our social media channels and website. To date, we’ve produced 55 episodes with more in the creative pipeline soon to be released. Past episodes have included a special compilation edit with contributions from Canada’s Consul Generals in Los Angeles and New York, and perspectives on Diversity, Equity, and Inclusion.
The most recent articles from MOMENTUM and past episodes of Conversations continue to be archived on our website for ongoing reference.
Shining a Light on Our Members’ Expertise
This week we are excited to launch a new way to access the wonderful content our members have been sharing with us. We have created a sister website to maplecouncil.orgfocused exclusively on member articles and videos. Our new site, MAPLE Insights, provides an easier way to mine our content library to access content on a variety of topics. Content is organized by area of focus including:
Interviews
Organization
Tech
Finance
Markets
Sectors
For each section we’ve organized past videos and articles shared by our members since 2019. Each month, we will add new content from our most recent Conversations episodes and MOMENTUM issues.
We are launching the site with over 100 pieces of content – all shared by members and partners. It will continue to be a living library of cross-border business content available for reference. The scope of materials reflects just a sliver of the breadth of expertise that our members and partners bring to MAPLE.
So as much as this content can inform readers, the site is also a celebration of our membership on the cusp of our 7th anniversary since we founded MAPLE Business Council and the value that their experience and expertise bring to our community. We’re just presenting it in a new way to help connect it to readers.
So we encourage you to check out our new content website at www.maplecouncilinsights.org for yourself and we hope in the future to include your insights too.